Avoid nasty tidying projects!

Have model and part names checked under trademark law!

Series: Trademarks and patents

Whether "Tarmac", "Domane", "Aeroad" or "Kreissäge" - model names are no longer just internal codes or marketing gimmicks. They can become strong brands in their own right. Or even infringe trademark rights!

What many people overlook: Anyone who uses model names prominently on frames, components, packaging or even just in the online store is usually using them as a trademark. This means that all the rules of trademark law apply. This means that a model name or the name of a new handlebar can also constitute a trademark infringement.

In serious cases, this can mean A sales ban for the entire bike or accessory, costly warnings and, in the worst case, even the obligation to repaint or subsequently modify frames or parts that have already been produced at great expense.

My practical tip for decision-makers: Have every model and marketing name legally checked before market launch. And if there is still budget available, it is best to secure trademark protection directly. If you proceed carefully here, you not only protect your own product portfolio, but also avoid expensive mistakes and damage to your image.

If you have any questions on this topic or would like an assessment for your own model names, please get in touch.